Friday, April 15, 2011

M is for Marketing

If you want to be in the book industry, you have to be able to wrap your brain around the concept of marketing.

In today's world, the author is responsible for creating a buzz about their book and to do that, there are some resources you will want to acquaint yourself with....

*Business cards. Simple, I know. But don't underestimate these little guys. They work great as a bookmark and never once have I wondered if they were worth it. I've given these away in the oddest places... the post office, the store.. and of course in all the professional places too... book signings, conferences. Get some. Use them. Make sure your website presence is represented.

*Speaking of the internet- get there. The internet is the single most useful tool when it comes to promoting your book. Blogs are free. Websites can be too. Facebook. Twitter. Linkedin. Amazon. Goodreads. You can be all over the place for free. Do it.

*Do you want to see a seriously beautiful website page? This is new today- a gift from my publisher. You must check it out.

*Blog tours. Don't have a blog? Get one. Then go find a bunch of other people who have one and do a blog tour. This is a great way to find new traffic and let people know about your latest release.

*Book Signings. Do some.

*Writers conferences. Go.

*Find book reviewers and get a book to them. It's amazing how many people are willing to spend their time with your book and then tell everyone what they thought about it. Book reviewers are awesome.

*School presentations. We might get into this subject more on another day, but it's a great way to meet a bunch of new people. And it's fun. A no-lose situation all around.

Oh, and M stands for Mush. My brain is kind of that today... I think I sat in a jury box for more hours than my tiny brain could handle without melting a little. So, uhm, if I e-mailed you in the last two days and I forgot something important, you know, like your NAME, I'm really sorry.

And that's not even the worst thing I've forgotten in the last two days. My goal today is to get my brain back. Now if I could just figure out where I left it....


C R Ward said...

Great post! Your advice is right on the mark.

AllMyPosts said...


Advise is timeless!! But I may not need it sometime soon!! My pace of my WIP is not so good

with warm regards
<a href=" > CatchyTips for Writers </a>

Karen Walker said...

Excellent advice here. Although I spent 30+ years as a marketing/PR person in the health care industry, I find it extremely difficult to "promote" myself as a writer. Go figure. Nice to "meet" you on the a-z challenge.